SEMINARS, LABS, and RETREATS

Workshops specific to your writing needs.

Side Hustles: Branding Your Business

Do you supplement your writing career with a side business, side hustle or side passion project? If the answer is yes: good news! You’ve got powerful messaging skills other entrepreneurs don’t. But here's the bad news: as writers, our creativity can often end up on the page and not in how we’re marketing our money-makers.

 

In this full-day workshop, branding expert Brittany Grinham will help you put that creativity toward creating more business. Together, you’ll explore how you can position your company, through messaging and design, to effortlessly stand above the noise.

 

You'll learn to:

1. Understand your brand. Infuse meaning and purpose into your business to guide efficient creative decisions for years to come.

 

2. Use the competition as your compass. Evaluate the industry to position your brand and effortlessly stand above the noise.

 

3. Bring it to life. Optimize low-cost online resources to build a brand that feels premium, consistent and—you got it—compelling to your customers.

The Details

When: Saturday, January 25, 1:00 - 10:00 pm.

Where: Writers Blok (2677 S La Cienega Blvd)

Coffee, snacks, drinks, and dinner provided.

The Instructor

Brittany Grinham is the cofounder of a Los Angeles-based branding firm. She's worked on campaigns with the likes of Apple, Netflix, Intel, and Toyota, and has presented to students at Harvard Graduate School of Design on the tools for baking strong brand messaging into their innovations.